Search & Social dvertising
Marketing utomation & Campaign/ ead Management
CMS & Web xperience Management
Call nalytics & Management
Content Marketing
mail Marketing
D M & M M & PIM
ptimi ation Personali ation & Tesing
Interactive Content
S
CRM
In luencers
Sales utomation nablement & Interlligence
eCommerce Plat orms & Carts
eCommerce Marketing
Channel Partner & ocal Marketing
iliate Marketing & Management
Mobile & Web nalytics
Ipaas Cloud/Data Integration & Tag Management
udience/Marketing Data & Data nhancement
Business/Customer Intelligence & Data Science
Dashboards & Data Visuali ation
Customer Data Plat orm
ovemance Compliance nd Privacy
DMP
Colla boration
Pro ects & Work lo
Talent Management
gile & ean Management
Product Management
Budgeting & inance
Vendor nalysis & Management
Marketing nalytics Per ormance & ttribution
etail, Proximity & I T
BM
Display & Programmatic dvertising
Mobile Marketing
Mobile pps
Social Media Marketing & Monitoring
Customer xperience Service & Success
Community & evie s
ive Chat & Chatbots
dvocacy oyalty & e errals
vents, Meetings & Webinars
Video dvertising
Video Marketing
Native/Content dvertising
Pr
h
h
h
h
nh
n
n
n
ầ
nh
h
n
n
n
n
n h
h
n h
h n
n h n
n
ầ h
nh
h
n
n
n h
n
h
h h
n n
nh
n
n h
h
h
h
h
h
nh
ầ h
n
n
nh
n
h
h h
h nh
h
n
nh
ầ
h
h
n
nh
nh
n n h
n
nh
h
h
n
n
n
h h
n n
n
nh
ầ
nh
nh
n h
nh n
nh
n
h
n n h h
n
h n
n h n
h h
nh
nh
n n h
So sánh tương quan giữa cung và cầu trong các l nh vực thuộc thị
trường Công nghệ tiếp thị
nh
h
n
n
P
n
nh
h
n
n n
n
nh
h
n
n h
nh
h
n
nh
h
n
nh
h
n
n
n
Chú thích:
nh
h h n h
ầ
h h n
h
n
h
h
*Nguồn:
ie M ec M ec
i e
c e
e M ec
*
n s l ng c c n cung c gi i
s i n su s n
c c l n c
ng ng u i n
nh
n
n h n nh
n n
n
n
nh n
nh n h
n
ần nh n
h
h n
h
ần h
n
n n
n
h n
nh
h
nh
h
nh
h n
n nh
h nh nh
h h h n
h
nh
n
nh
n h n
n
n
ần h h
h
nh
n h
h
n n
h
h
n
nh n h
ần
n
n
n
n n h
h
h
n
n h
n
n n n
n
ÔNG Đ H U HƯNG - n
155
