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3.2.3. Control variables
Industry
Industrial related factors represent a relevant variable to explain the divergences in firms’

environmental performance. Because different industrial sectors have different pollution potentials,

firms in different sectors will be subject to different pressures from environmental stakeholders.

These industrial characteristics can explain the heterogeneity of firms’ green product diversification

practices (Banerjeeet al., 2003; Wagner, 2007; González-Benito and González-Benito, 2010).

Firm size
The different researchers consider that the larger the firms, the more resources and abilities to

reduce environmental impacts (Melnyket al., 2003). Hence, firms’ size is considered in our study

in analyzing firms’ decision to adopt green product diversification.

Based on previous studies (Aragón-Correa, 1998; Melnyket al., 2003; Wagner, 2007; González-

Benito and González-Benito, 2010), we use the number of employees as a measurement of firms’

size. We distinguish between micro firms (1-9 employees; reference category), small firms

(10-49 employees) and medium-sized firms (50-300 employees).

This distinction corresponds

to the definition of SMEs set by the Vietnamese government and the World Bank. Several studies

show that firms’ size has a positive effect on firms’environmental activities in general (Melnyket

al., 2003; Zhu et al., 2008) and on green product in particular (Rehfeldet al., 2007).

4. RESULTS AND ANALYSIS

Certification status of ISO 14001 during 2010–2014 is used as the proxy variable to measure

vertical green product diversification, and the certification status of eco-label during 2010–2014 as

the proxy variable to measure horizontal green product diversification, both as the dependent and

dummy variables in the study. Based on the dependent variables, binary discrete choice model is

applied. The independent variables include: ENT (entrepreneur), REG (regulation), FDI (foreign

direct invetement), GDPPC (GDP per capital income), EXPORT, and SIZE. Except the dummy

independent variables, the independent variables are lagged behind by one year to represent the

response time to cater for the variables’ effects (Nishitani, 2009). Based on the previous study

conducted by Christmann and Taylor (2001), the industries with the largest numbers of firms

certified for ISO 14001 and eco-label were nominated as the control.

Table 1: Descriptive statistics and correlations

Variable

Mean

Std.Dev.

1

2

3

4

5

6

7

8

1 Horizontal 0.01

0.11

1

2 Vertical

0.03

0.17

0.11*

1

3 ENT

0.04

0.20

0.00

0.06*

1

4 REG

106.1

6.67

0.01

-0.02

-0.03

1

5 FDI

0.11

0.31

0.01

0.07*

-0.00

0.00

1

6 GDPPC

14023

8029

0.01

0.01

0.016

-0.05

0.10* 1

7 EXPORT

0.42

0.49

0.04*

0.06*

0.06*

-0.03

0.15* -0.04* 1

8 SIZE

727.8

3149

0.11*

0.13*

0.024

0.04

-0.02 -0.07* 0.11* 1

*p<0.1,**P<0.05.

The statistics of explanatory variables and dependent variables used for analysis are summarized

in Table 1.

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