It has become even more difficult to conceive, develop and field
breakthrough products and services consistently in today’s global
marketplace. The pace of competition, the increasing demands of customers,
and the explosion of knowledge and technology all contribute to the need for
innovative approaches. The conceptual activity has to be faster than ever
before, at a higher level of design maturity, and within constrained budgets.
Current research shows that TRIZ accelerated idea generation for products,
for services, and for quality improvement by factors ranging from 70% to
300%
IS TRIZ PRACTICAL? These practical organizations are now using
TRIZ:
• Jet Propulsion Laboratories • BMW
• Ingersoll-Rand
• Kodak
• General Dynamics
• TRW
• Volvo-GM Heavy Trucks
• Mc Donnell Douglas
• EDS
• Allied Signal
• 3M
• Motorola
• Mobil Oil
• Procter & Gamble
• Amoco Oil
• U.S. Air Force
• Ford
• U.S. ARDEC
• General Motors
• U.S.P.S
• BioFutures
• Siemens
• United Technologies
• Intel
• Delcor Interactives
• Texas Instruments
