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HBS Tập 814-065 (Boston: Harvard Business School Publishing,
2014).
27. Như trên.
28. Dalzell, Enterprising Elite, 95–96.
29. Rivoli, Travels of a T-Shirt, 97.
30. Henry Z. Steinway private letters, Henry Z. Steinway Archive,
12/02/1993, La Guardia và Wagner Archives.
31. Garvin, David A., “Steinway & Sons,” Harvard Business School
Case 682–025, 09/1981 (rev. September 1986).
32. Carliss Y. Baldwin and Kim B. Clark, “Capital- Budgeting
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