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69. Staten, Did Trojans Use Trojans?, 91.

70. Pink Mint Publications, Elvis Was a Truck Driver and Other
Useless Facts! (Morrisville, NC: Lulu Enterprises, 2007), 89.

71. Kennedy, “End of Shareholder Value,” 50.

72. Schisgall, Eyes on Tomorrow, 33.

73. Joan M. Marter, tái bản, The Grove Encyclopedia of American
Art, vol. 1 (New York: Oxford University Press, 2011), 467.

74. Robert Jay, The Trade Card in Nineteenth-Century America
(Columbia: University of Missouri Press, 1987), 25.

75. Pamela Walker Laird, Advertising Progress: American Business
and the Rise of Consumer Marketing (Baltimore: John Hopkins
University Press, 1998), 87; được trích dẫn trong “The Art of
American Advertising: Advertising Products,” Baker Library Historical
Collections, được truy cập vào 03/02/2018,
http://www.library.hbs.edu/hc/artadv/advertising- products.html.

76. “High Art on Cardboard,” New York Times, 03/12 1882, 4.

77. Davis Dyer, Frederick Dalzell, and Rowena Olegario, Rising
Tide: Lessons from 165 Years of Brand Building at Procter &
Gamble (Boston: Harvard Business School Press, 2004), 35.

78. Bob Batchelor và Danielle Sarver Coombs, eds., We Are What
We Sell: How Advertising Shapes American Life . . . and Always Has
(Santa Barbara, CA: Praeger, 2014), 201.

79. Procter & Gamble, “Ivory Advertisement,” Journal of the
American Medical Association 6, tập 7 (1886): xv; trích dẫn trong
Batchelor and Coombs, eds., We Are What We Sell, 202.

80. Saturday Evening Post, October 25, 1919, 2, trích dẫn trong
Batchelor and Coombs, eds., We Are What We Sell, 203.

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