6. Jeffrey S. Young và William L. Simon, iCon: Steve Jobs, the
Greatest Second Act in the History of Business (Hoboken, NJ: Wiley,
2006).
7. Leander Kahney, “Inside Look at Birth of the iPod,” Wired,
21/07/2004, https://www.wired.com/2004/07/ inside-look-at-birth-of-
the-ipod/.
8. Leander Kahney, Inside Steve’s Brain (London: Atlantic Books,
2012); Steven Levy, The Perfect Thing (London: Ebury, 2007).
9. Bộ Thương mại và Công nghiệp, “Strategy Alternatives for the
British Motorcycle Industry,” gov.uk, được truy cập vào 10/07/2017,
https://www.gov.uk/government/publications/strategy-alternatives-
for-the-british-motorcycle-industry.
10. Kỉ niệm 50 năm American Honda, được truy cập vào
08/07/2017, http://hondanews.com/releases/ american-honda-50th-
anniversary-timeline?l=en- US&mode=print.
11. “Establishing American Honda Motor Co. / 1959,” Honda
Worldwide, được truy cập vào 08/07/2017,
http://world.honda.com/history/challenge/1959esta
blishingamericanhonda/page03.html.
12. Adam Richardson, “Lessons from Honda’s Early Adaptive
Strategy,” Harvard Business Review, 23/07/2014,
https://hbr.org/2011/02/lessons-from- hondas-early-adap.
13. Richard T. Pascale, Perspectives on Strategy (Palo Alto, CA:
Graduate School of Business, Stanford University, 1982), 55.
14. Clayton M. Christensen, The Innovator’s Dilemma: When New
Technologies Cause Great Firms to Fail (Boston: Harvard Business
Review Press, 2016), 150–153.
15. Richardson, “Lessons from Honda’s Early Adaptive Strategy.”
