16. Henry Mintzberg và James A. Waters, “Of Strategies, Delibrate
and Emergent,” Strategic Management Journal 6, tập 3 (1985): 257–
272, doi:10.1002/ smj.4250060306.
17. Edwin Catmull và Amy Wallace, Creativity, Inc. Overcoming the
Unseen Forces That Stand in the Way of True Inspiration (New York:
Random House, 2015).
18. Amar Bhide, “Bootstrap Finance: The Art of Start-ups,” Harvard
Business Review, 22/08/2014, https://hbr. org/1992/11/bootstrap-
fnance-the-art-of-start-ups.
19. Justin D. Martin, “How to Predict Whether a New Media Venture
Will Fail,” Quartz, 10/12/2012, https:// qz.com/35481/how-to-predict-
whether-a-new- media-venture-will-fail/.
20. “The Lean Startup,” The Lean Startup: The Movement That Is
Transforming How New Products Are Built and Launched, được truy
cập vào 09/07/2017, http:// theleanstartup.com/.
21. J. L. Bower và C. G. Gilbert, eds., From Resource Allocation to
Strategy (Oxford, New York: Oxford University Press, 2005).
22. R. A. Burgelman, “Intraorganizational Ecology of Strategy
Making and Organizational Adaptation: Theory and Filed Research,”
Organization Science 2, tập 3 (1991): 239–262.
23. T. Noda và J. L. Bower, “Strategy Making as Iterated Processes
of Resource Allocation,” Strategic Management Journal 17, tập 7
(1996): 159–192.
24. C. G. Gilbert, “Unbundling the Structure of Inertia: Resource
Versus Routine Rigidity,” Academy of Management Journal 48, tập 5
(2005): 741–763.
25. Christensen, Innovator’s Dilemma.