[276]
Ibid., 9.
[277]
Ibid., 172-73.
[278]
“The World Is Getting Smarter,” Intelligent Life, December 2007.
See also Matt Nipert, “Eureka!” New Zealand Listener, October 6-12, 2007.
[279]
Patricia M. Greenfield, “Technology and Informal Education: What
Is Taught, What Is Learned,” Science, 323, no. 5910 (January 2, 2009): 69-
71.
[280]
Denise Gellene, “IQs Rise, but Are We Brighter?,” Los Angeles
Times, October 27, 2007.
[281]
For an account of Taylor’s life, see Robert Kanigel, One Best Way:
Frederick Winslow Taylor and the Enigma of Efficiency (New York: Viking,
1997).
[282]
Frederick Winslow Taylor, The Principles of Scientific
Management (New York: Harper, 1911), 25.
[283]
Ibid., 7.
[284]
Google Inc. Press Day Webcast, May 10, 2006,
ent.shareholder.com/Visitors/event/build2/MediaPresentation
MediaID=20263&Player= 1.
[285]
Marissa Mayer, “Google I/O ‘08 Keynote,” YouTube, June 5, 2008,
WWW .youtube.com/watch?v=6x0cAzQ7PVs.
[286]
Bala Iyer and Thomas H. Davenport, “Reverse Engineering
Google’s Innovation Machine,” Han?ard Business Review, April 2008.
[287]
Anne Aula and Kerry Rodden, “Eye-Tracking Studies: More than
Meets the Eye,” Official Google Blog, February 6, 2009,
