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27. “Changing Experiences Through Empathy— The Adventure
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28. Kelley và Kelley, “Kids Were Terrifed of Getting MRIs.” Nếu các
bạn muốn biết thêm về trải nghiệm của Doug Dietz hãy tìm đọc
cuốn sách của Tom và David Kelley Creative Confdence:
Unleashing the Creative Potential Within Us All (New York: Crown
Business, 2013) và Robert I. Sutton, Huggy Rao’s Scaling Up
Excellence: Getting to More Without Settling for Less (New York:
Crown Business, 2014).
29. Martin Lindström, Small Data: The Tiny Clues That Uncover
Huge Trends (New York: Picador, 2017).
30. Jeffrey Guhin, “History (and Logic) Explains Why Neil deGrasse
Tyson’s Proposed Rational Nation Is a Terrible Idea,” Slate
Magazine, 05/07/2016,
http://www.slate.com/articles/health_and_science/
science/2016/07/neil_degrasse_tyson_wants_a_nation_
ruled_by_evidence_but_evidence_explains.html.
31. David Leonhardt, “Procter & Gamble Shake- Up Follows Poor
Proft Outlook,” New York Times, 09/06/2000,
http://www.nytimes.com/2000/06/09/ business/procter-gamble-
shake-up-followspoor- proft-outlook.html.
32. Nikhil Deogun và Robert Langreth, “Procter & Gamble Abandons
Talks with Warner-Lambert and AHP,” Wall Street Journal,
25/01/2000, http://www. wsj.com/articles/SB94873352953885170.
