33. “P&G Warning Hurts Dow,” CNNMoney, 07/03/2000,
http://money.cnn.com/2000/03/07/ companies/procter/.
34. “P&G CEO Quits amid Woes,” CNNMoney, 08/06/2000,
http://money.cnn.com/2000/06/08/companies/procter/.
35. Leonhardt, “Procter & Gamble Shake-Up.” “Proctoids”: có rất
nhiều tài liệu về sự chuyển hồi của P&G’s dưới thời của CEO A. G.
Lafley. Trong đó, Roger L. Martin, The Design of Business: Why
Design Thinking Is the Next Competitive Advantage (Boston:
Harvard Business Press, 2009) trình bày rõ nhất. Các bài viết của
Martin đã trở thành nguồn tham khảo chính cho bài nghiên cứu.
36. Dana Canedy, “A Consumer Products Giant Will Most Likely
Stay With What It Knows,” New York Times, 25/01/2000,
http://www.nytimes.com/2000/01/25/ business/a-consumer-products-
giant-will-most- likely-stay-with-what-it-knows.html.
37. Warren Berger, CAD Monkeys, Dinosaur Babies, and T-Shaped
People: Inside the World of Design Thinking and How It Can Spark
Creativity and Innovation (New York: Penguin Books, 2010), chương
6.5.
38. Kamil Michlewski, Design Attitude (Farnham, UK: Ashgate,
2015).
39. Jennifer Reingold, “Claudia Kotchka Glides from the Design
World to the Business World and Back with Ease. Now She Has to
Teach 110,000 Employees at Procter Gamble to Do the Same
Thing,” Fast Company, 06/2005 http://www.fastcompany.
com/53060/interpreter.
40. Roger L. Martin, The Design of Business: Why Design Thinking
Is the Next Competitive Advantage (Boston: Harvard Business
Press, 2009), 83.
41. Như trên, 87.
