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[245]

Maggie Jackson, Distracted: The Erosion of Attention and the

Coming Dark Age (Amherst, NY: Prometheus, 2008), 79.

[246]

Karin Foerde, Barbara J. Knowlton, and Russell A. Poldrack,

“Modulation of Competing Memory Systems by Distraction,” Proceedings
of the National Academy of Sciences, 103, no. 31 (August 1, 2006): 11778-
83; and “Multi-Tasking Adversely Affects Brain’s Learning,” University of
California press release, July 7, 2005.

[247]

Christopher F. Chabris, “You Have Too Much Mail,” Wall Street

Journal, December 15, 2008. The italics are Chabris’s.

[248]

Sav Shrestha and Kelsi Lenz, “Eye Gaze Patterns While Searching

vs. Browsing a Website,” Usability News, 9, no. 1 (January 2007),

www.surl

.org/usabilitynews/91/eyegaze.asp.

[249]

Jakob Nielsen, “F-Shaped Pattern for Reading Web Content,”

Alertbox, April 17, 2006,

www.useit.com/alertbox/reading_pattern.html

.

[250]

Jakob Nielsen, “How Little Do Users Read?,” Alertbox, May 6,

2008, www .useit.com/alertbox/percent-text-read.html.

[251]

Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias

Mayer, “Not Quite the Average: An Empirical Study of Web Use,” ACM
Transactions on the Web, 2, no. 1 (2008).

[252]

Jakob Nielsen, “How Users Read on the Web,” Alertbox, October 1,

1997,

www.useit.com/alertbox/9710a.html

.

[253]

“Puzzling Web Habits across the Globe,” ClickTale blog, July 31,

2008,

www.clicktale.com/2008/07/31/puzzling-web-habits-across-the-globe-

part-1/

.

[254]

University College London, “Information Behaviour of the

Researcher

of

the

Future,”

January

11,

2008,

www.ucl.ac.uk/slais/research/ciber/down

loads/ggexecutive.pdf.