22 QUY LUẬT BẤT BIẾN TRONG XÂY DỰNG THƯƠNG HIỆU - Trang 699

Theories from Case Study Research,” Academy of
Management Review 14, no. 4 (1989): 532–550; B.
Glaser and A. Straus, The Discovery of Grounded
Theory: Strategies of Qualitative Research (London:
Wiedenfeld and Nicholson, 1967); A. Kaplan, The
Conduct of Inquiry: Methodology for Behavioral
Research (Scranton, PA: Chandler, 1964); R. Kaplan,
“The Role for Empirical Research in Management
Accounting,” Accounting, Organizations and Society 4,
no. 5 (1986): 429–452; T. Kuhn, The Structure of
Scientific Revolutions (Chicago: University of Chicago
Press, 1962); M. Poole and A. Van de Ven, “Using
Paradox to Build Management and Organization
Theories,” Academy of Management Review 14, no. 4 .
1989): 562–578; K. Popper, The Logic of Scientific
Discovery (New York: Basic Books, 1959); F.
Roethlisberger, The Elusive Phenomena (Boston: Harvard
Business School Division of Research, 1977); Arthur
Stinchcombe, “The Logic of Scientific Inference,”
chapter 2 in Constructing Social Theories (New York:
Harcourt, Brace & World, 1968); Andrew Van de Ven,
“Professional Science for a Professional School,” in
Breaking the Code of Change, eds. Michael Beer and
Nitin Nohria (Boston: Harvard Business School Press,
2000); Karl E. Weick, “Theory Construction as